The Tractor Supply Company loves their coupons. Let’s make their consumers love them too. To draw the consumer in, I asked the question, “What do dogs dream of?” The concept was inspired by my own squirrel chasing dog, Milo.

For the corn shaped coupon I intertwined the coupon clipping activity with the wording of the headline.

Coleman Postcards- Using the qualities of man’s best friend to highlight Coleman’s high brand trust and loyalty.

MB insert- it’s that easy to get your hands on some cash.

MD mailer- Be prepared with MB, the future is always around the corner.

Pro bono- A door hanger fashioned as paint chips to emphasis the variety of characters that comes with adopting a pet.

A straight forward demo posed to demonstrate our product’s ease.

As a home owner, you can gain victory over the elements. *Legal: “Unless you’re Santa Claus, don’t try this at home.”

The Problem: There are 50.7 million children in America. 31 million have never owned a children's book.

The Act: Happy Tales is a series of 8 original books based off the antics of brand characters. The books were given away inside happy Meals. Given kids the chance to improve their reading skills.

The Impact: 6.8 million kids come to McDonald's every day. McDonald's gave 23 million kids their first book ever.

FWD e-cigs. A quick draw takes you away. I incorporated a travel tag suggesting a better place our product can put your mind regardless where your person my be.

Miller Lite has always honored famous athletes. Now we've flipped it. It's time to celebrate the ones who put those athletes on their pedestal. The Ironfan. The "G-rated" heckler. The team's sixth, twelve, tenth, or seventh man. The one who surfs the stadium wave. Also, the one who purchases our beer.

1. Life-sized in-store display calling out the Ironfan.

2. Social contest designed to create buzz by displaying extreme fans.

3. Taking advantage of a captive audience with a restroom display worded with a humorous twist.

4. A beer bucket. I built the prototype in my garage. I flattened the top of the helmet for stability and enabled the face mask to swivel to double as a handle.

5. Social post hype campaign for sports fans.

6. Givaway welcome mat with an Ironfan sentiment.

7. Stadium handout designed to hopefully grab airtime.

8. Givaway that helped spread the campaign.

To help announce the return of 42 oz drinks at McDonald’s, a fully functional over-sized urinal was placed in Cellular field, home of the Chicago white Sox.

Oetiker-B2B. They know cars. Let’s engage the professionals to remind them just how important the craftsmanship of something so small can be.

PSA. Awareness that the BBB is the business expert.

Legend has it the Chicago Cubs are cursed by a goat, which is why they haven't won a World Series.

When the Cubs made the playoffs, McDonald's wanted to congratulate the team. This is how we did it.